MARCA POLAND 2026
The Marca Poland project is a joint venture between Bologna Fiere, organiser of the Marca by BolognaFiere private label fair, and the MTP Group. Marca Poland is a unique event created for manufacturers, retailers and all those who want to develop their private label offer. It is here that exhibitors will find new business partners and visitors will discover innovative products and trends that will help them stand out in the market.
The new event designed in response to the growing interest in private label offerings. Thanks to the commitment of our partners, we created a dedicated business platform for showcasing products, exchanging experiences, and building international business relationships across Central and Eastern Europe.
Thematic scope
- Food products
- Personal care products
- Housecare products
- Pet-care products
- Packaging products
- Service products
Exchange of knowledge and business expertise
The exhibition space hosted nearly 100 exhibitors from Poland, Italy, Austria, and Spain. Featured product categories included food and beverages, household chemicals, cosmetics, and pet care. Additionally, the IPLS Innovation Zone showcased over 400 new product launches. Experts from the international organization IPLC provided insights into global trends and strategic developments in the private label sector.
The fair was a vibrant platform for knowledge-sharing, networking, and professional dialogue. On stage, industry specialists addressed topics such as European market data, the role of retail chains and discounters, marketing mix strategies, and actionable advice for suppliers interested in working with major retail networks. Participation in these sessions offered valuable guidance on aligning with market expectations and implementing effective collaboration models.
Strong international attendance
The inaugural edition attracted 620 attendees, including buyers and managers from over 20 countries across Europe, Asia, and the Middle East—including Poland, Italy, Slovakia, Spain, Greece, Israel, France, Finland, Kosovo, Qatar, Belgium, Romania, Ukraine, and India. The presence of such a diverse international audience underscores the growing significance of this event in the private label landscape.
The professional visitor profile included CEOs, general managers, purchasing directors, category buyers, and marketing managers. Thanks to modern matchmaking tools, such as a dedicated meeting scheduler app, participants were able to optimize their time, plan meetings in advance, and connect with key players in the private label industry.